Korean Journal - Audience Demographics

THEY SPEAK KOREAN. With 79% born abroad, many Korean-Americans have difficulty with English or are more comfortable with Korean. These individuals and their families are your audience.

THEY ARE URBAN. In 2000, 96% of Korean-Americans lived inside metropolitan areas versus the 80% U.S. average. Korean-Americans are known to be extremely brand-conscious consumers, and their residence in and around large cities provides the means to consume accordingly.

THEY ARE EDUCATED. In 2000, only 26.8% of Americans had college degrees, while 48.9% of foreign-born Korean-Americans and 61.8% of native-born Korean-Americans had at least bachelor’s degrees.

THEY HAVE BUYING POWER. In 2000, the U.S. average HHI was only $57,154 while the average HHI of foreign-born Korean-Americans was $62,064. The average HHI of native-born Korean-Americans ? the children of foreign-born ? was $71,550. Simply put, the average Korean-American has above-average buying power.

THEY HAVE EVEN MORE BUYING POWER THAN YOU THINK. In 1997, 135,571 U.S. businesses with $46 Billion in revenue (unadjusted 1997 Dollars) were owned by Korean-Americans. They must decide how and where to allocate billions of U.S. business dollars.

SOURCE: U.S. Census Bureau, Census 2000, Advanced Query Sample Data File, Supplementary Survey PUMS
Data Set; 1997 Economic Census. Educational attainment reflects individuals 25 years and older.


	Audience Demographics
	Who is the Korean Journal Audience? Your potential customers ? a guaranteed 100,000+ families, couples, and individual men and women across 50 states. What are they Like?
		THEY SPEAK KOREAN. With 79% born abroad, many Korean-Americans have difficulty with English or are more comfortable with Korean. These individuals and their families are your audience. THEY ARE URBAN. In 2000, 96% of Korean-Americans lived inside metropolitan areas versus the 80% U.S. average. Korean-Americans are known to be extremely brand-conscious consumers, and their residence in and around large cities provides the means to consume accordingly. THEY ARE EDUCATED. In 2000, only 26.8% of Americans had college degrees, while 48.9% of foreign-born Korean-Americans and 61.8% of native-born Korean-Americans had at least bachelor’s degrees. THEY HAVE BUYING POWER. In 2000, the U.S. average HHI was only $57,154 while the average HHI of foreign-born Korean-Americans was $62,064. The average HHI of native-born Korean-Americans ? the children of foreign-born ? was $71,550. Simply put, the average Korean-American has above-average buying power. THEY HAVE EVEN MORE BUYING POWER THAN YOU THINK. In 1997, 135,571 U.S. businesses with $46 Billion in revenue (unadjusted 1997 Dollars) were owned by Korean-Americans. They must decide how and where to allocate billions of U.S. business dollars. SOURCE: U.S. Census Bureau, Census 2000, Advanced Query Sample Data File, Supplementary Survey PUMS Data Set; 1997 Economic Census. Educational attainment reflects individuals 25 years and older.


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