What does your advertising do for you?
It should enhance your company's image, create credibility, build brand recognition, and drive sales. But if you're not advertising in Korean Journal, you're probably not enhancing your company's image, creating credibility, building brand recognition, or driving sales with a very key group of consumers.
Like most Americans, Korean-speaking Americans own homes, drive cars, raise children, and use credit cards. Unlike their mainstream counterparts, however, their dollars remain largely unguided by American advertising. Why? Because they are less receptive to English-based media.
This poses a major problem for advertisers, as they are missing a financially powerful, brand-conscious market segment. Korean Journal solves this problem, giving you access to one of the most lucrative audiences in America.
- Korean Journal is the first and only national Korean-language publication in America, making its audience unique and unduplicated.
- Korean Journal is ABC-Guaranteed to reach over 100,000 Korean-American families, making its power 100% unrivaled by any non-audited publications.
- With the lowest CPM and the lowest Page Rates of 30 leading ABC Member publications, advertising in Korean Journal is a low-cost, low-risk, and dollar-efficient investment.
Do you have Korean Journal working for you?
Not only does Korean Journal empower you to shape the preferences of this lucrative but challenging audience and influence the spending decisions of 135,571 U.S. businesses, but it does it for less. Way less. In this case, great ROI is a given. Smart advertising equals smart investing. Let Korean Journal work for you.
SOURCE : U.S. Census Bureau, 1997 Economic Census
Copyright¨Ï 2006 Korean Journal, All rights reserved